10 Best Quotes from “Purple Cow”

It was long overdue. Just finished Purple Cow by @ThisIsSethsBlog

Timeless.

Here are 10 quotes that stand strong 20 years later

“ it's safer to be risky-to fortify your desire to do truly amazing things. ”

“ If you're remarkable, it's likely that some people won't like you. That's part of the definition of remarkable. ”

“ Go for the edges. ”

“ Remarkable isn't always about changing the biggest machine in your factory. It can be the way you answer the phone, launch a new brand, or price a revision to your software. ”

“ Remember, it's not about being weird. It's about being irresistible to a tiny group of easily reached sneezers with otaku. ”

“ Explore the limits. ”

“ Find things that are "just not done" in your industry, and do them. ”

“ Go one more. Or two more. Identify a competitor who's generally regarded as at the edges, and outdo them. ”

“ Copy. Not from your industry, but from any other industry. Find an industry more dull than yours, discover who's remarkable (it won't take long, and do what they did. ”*

“ Hey, if it was easy to become a rock star, everyone would do it! ”