Crazy Business Idea
Crazy business idea alert 🚨
Some of the biggest brands in the WORLD have Twitter accounts that haven’t been active in years!
No posts.
No personality.
Just a checkmark and 100k+ followers doing NOTHING.
Take Sharpie:
They haven’t tweeted since 2022.
Still has 146k followers.
Zero effort behind it.
Here’s the play:
Revive dead brand accounts. Build community. Monetize attention.
🧵
==Step 1==: Look for brands with:
Verified accounts
10k+ followers
No posts in 12+ months
Bonus points if they’re consumer products or cult classics (like Sharpie, Crocs, etc.)
==Step 2==: Build the Plan
30-day mock content calendar
Brand voice restart (funny, helpful, weird—pick a lane)
use polls, trends, replies, audience engagement
Highlight different brand mentions they’ve ignored
connect with creators/ influencers have a following on that platform and leverage their ACTIVE traffic
==Step 3==: DM or email the marketing team:
Says something like this:
“You’ve got a verified account with 100k+ followers and it’s been silent since 2022. I take pages like this and turn them into actual communities. Want me to show you what I’d do with yours?”
==Step 4==: Monetize
3 options I’m thinking…
Monthly retainer (content and community management)
Performance based stuff (follower, engagement, CTR, etc)
Build then Grow then License or even sell back content strategy/IP
No product.
No startup costs.
Just attention arbitrage
You can just do things.
If you liked that, we’re on the same page. Check this out 👇
