The Hardest Part Is Filling Out the Form

Most people won't do it. That's the whole opportunity

Something happened on one of our community calls this week that I can't stop thinking about.

We've got a live pitch event coming up... founders on stage, Shark Tank style, pitching their ideas to a room. And someone mentioned they'd filled out the application to pitch. They hadn't been accepted yet. They didn't know if they'd make the cut. They were a little nervous about the whole thing.

And I told them exactly what I'll tell you: you already did the hardest part. You filled out the form. You took ACTION.

Most people won't.

That sounds too simple, right? Filling out a form isn't hard. It takes ten minutes. There's no skill involved.

But that's not the kind of hard I'm talking about. Filling out the form is the moment you go from "person with an idea" to "person who can be told no." And that line is where almost everybody stops.

Think about all the versions of this form in your own life. The application you never submitted. The cold message you typed out and deleted. The website that's 90% done and still not published. The person you were going to ask to partner with... someday.

None of those things are technically hard. But every single one of them puts you on the record. That's what people avoid.

Here's the math nobody says out loud: the moment you actually take the shot, you jump past most people. Not because you're smarter or more talented. Because most people never take it. The pizza shop owner who actually asks customers to join the email list beats the one who keeps "planning to set that up." The freelancer who sends the ugly proposal beats the one polishing a perfect one that never goes out.

And taking action doesn't mean doing it all alone, either. On that same call I threw out an idea: if you're the technical one, say you're deep into AI, but planning events isn't your thing, go team up with an event coordinator. They handle the venue and the logistics, you bring the material. In-person events like that could genuinely crush right now. The point is, "I'm not good at that part" is not a reason to sit still. It's a reason to send one message to someone who IS good at that part.

So here's my question for you... what's your form?

You know the one. It's been open in a tab, or sitting in your head, for weeks. Fill it out today. Hit submit. Worst case, you get a no and you're exactly where you already are. Best case, you're on stage.

Either way, you did the hardest part the second you sent it.

Stay in the fight, Kevin