Hire A Shiny Object Chaser

15 Apr, 2025

Twitter Post

New business idea: Shiny Object Chaser.

You hire them.

They test the latest money making trend.

They report back—what worked, what flopped, and whether it’s worth your time.

Because let’s be honest… most people don’t need more ideas… 🙋🏻‍♂️

They need someone to chase the squirrel for them.

If I was to build this, this is what I’d do… Follow me on this:

🧵

The Business Model:

-You pay a monthly fee.

-We test and document 1 shiny object per month.

-You get:

✅ A full breakdown (tools, time, setup, cost)

✅ ROI estimate

✅ Red flags + time traps

✅ A plug-and-play template if it works

Call it something like “We Chase” (not my best name)

The Numbers:

Let’s say you charge $47/month:

• Get 100 people -> $4,700/mo

• 500 people -> $23,500/mo

• 1,000 people -> $47K/mo

Low overhead. Small team. Recurring rev.

Possible revenue sharing for projects that work…

The Value Ladder:

1. Free content:

• “We tested this trending side hustle so you don’t have to” (threads, videos)

• Build audience trust with transparency

2. Paid newsletter / membership:

• Behind-the-scenes breakdowns

• Exclusive templates, SOPs, and recommendations

3. Upsell:

• Custom test requests

• Done-for-you shiny object launches

• Consulting for creators/businesses chasing their next offer

How to Launch:

Step 1: Test a shiny object yourself (start with one that’s hot on Twitter/X)

Step 2: Document it in public (good, bad, and ugly)

Step 3: Package the learnings in a way people can use

Step 4: Offer a membership: “1 shiny object breakdown every month. $47.”

Step 5: Repeat -> Refine -> Scale

Let other people sell the dream.

You sell the data.

Possible slogan:

“Shiny Object Chaser—

Because not everything that glitters is gold…

…but some of it is.”

Basically: CKaaS “Chris Koerner as a Service” 🤣 @mhp_guy