How Alex Hormozi Tests Pricing
Here’s a great example of pricing from the great @AlexHormozi
He ran a pricing test.
Same product, just a different price.
Both on low ticket offers with an Identical sales funnel.
Offer A: $49 Offer B: $97
Six months later, the $97 buyers had spent $891 more on average.
The lesson here; People value what they pay for.
If you want better customers, stop undervaluing what you sell.