How Alex Hormozi Tests Pricing

Here’s a great example of pricing from the great @AlexHormozi

He ran a pricing test.

Same product, just a different price.

Both on low ticket offers with an Identical sales funnel.

Offer A: $49 Offer B: $97

Six months later, the $97 buyers had spent $891 more on average.

The lesson here; People value what they pay for.

If you want better customers, stop undervaluing what you sell.