How IKEA Became A $30 billion Company
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IKEA might be a close second to Disneyland for some weekend family fun. Haters will hate, but the kids had a BLAST.
And whatever you might think about their meatballs or furniture quality, you can’t deny that IKEA is a behemoth of a company.
And everyone likes a good origin story. So here’s a 1 min origin story for your Sunday musings.
ORIGIN STORY 👇
Founded in 1943 by a 17 year old.
Originally selling small household items like pens, picture frames and table runners.
5 years in expanded to furniture made locally and fairly priced so that anyone could afford it.
By the 1950s IKEA released its first catalogue and then shortly thereafter a show room. This was super novel at the time.
The way the furniture was designed and packaged revolutionized the industry by reducing shipping costs and being able to acquire a much larger customer reach.
Both the catalogue and the flat packed furniture were huge moments in IKEAs history, growing it into what it is today.
A $30 billion company.
📌 Noteable points
Don’t let age be an excuse (this dude was 17!)
Start small and simple. Then build. (Ex: Amazon with books)
Your company may change and pivot. That’s okay. Your pivot might be the key that unlocks the success you’ve been looking for.
