Just Tell People What You Sell
Tweet · May 09, 2024
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Sometimes the best way to tell people what you do is to just say it straight out.
This is a great example of just letting people know what’s available for purchase.
I assume most restaurants sell gift cards, but it’s not something that you necessarily think about all the time.
It’s simple, but it’s great marketing.
- It tells me exactly what they sell
- Even if I saw the cards in the counter it’s a reminder
- It’s right at check out when I already have my card out to pay.
Amazon uses this strategy on the digital level by showing “frequently bought together” or “you might also like”.
Examples:
➡️ E-commerce: A link saying “we also sell (fill in the blank)” at the check out for your product
➡️ Home services: Having your technician mention other services while chatting with the client
➡️ Storage: Before tenants pay, have another window that asks “Do you need boxes? We sell those too!”
➡️Newsletter: A link directing readers to an ebook that you published.
It doesn’t have to be complicated. You have a service, do a thing, have something to sell or value to provide, tell people.
With that said 👇
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