Kevin Bell

Lesson #4 - How To Start A Business (Part 1)

There’s a few 🔑 variables that will help launch 🚀 the business and help the business survive no matter the idea 💡, the business 💰, the entrepreneur👨🏻‍💼, or the audience 👀

We’ll break those down in todays lesson on HOW TO START A BUSINESS

This subject can be SO broad.

Just think of all the products and services you use daily… hundreds, if not thousands. All businesses that were once just an idea in someone’s head.

So where do YOU start?? (Don't worry, I gotchu)

You’re here because you have that entrepreneur bug.

You want to do something BIG.

Maybe it’s buy a business or maybe it’s START one.

Either way, the principles I’m going to go over in these next two lessons are focused on the art of the start, but will apply to so many other things you do as an entrepreneur.

These are only TWO lessons. The amount of info that we can cover here could fill books... in fact it does. TONS of books! How to start a business is a VERY popular subject in the entrepreneur world... rightfully so. It's a huge sticking point.

But there's a problem with the way it's taught. There's a part of the process that is often undervalued, but it is so crucial to the success of your business that by skipping this step, you're just rolling the dice.

Let me also say that these two emails are just a teaser. I'm trying to cram as much value in these initial emails as possible, but this is all stuff we'll talk about regularly.

Okay, lets get to it and learn HOW TO START A BUSINESS

We'll hit on 2 main topics today

  1. JUST DO IT ✔︎
  2. Idea Generating

1️⃣ JUST DO IT ✔︎

This seems both obvious and super confusing a the same time. The point here is that taking action and "just doing it" is a mindset more than anything. I understand you want to know "the HOW"... I would if I were you... shoot, I STILL want to know "the how" with things. You're not wrong in that feeling, but here's the deal;

If you want to reach the goals that I know you have, you won't get there by overthinking it. You won't get there by researching more than anyone else. And you certainly won't get there by giving up when it get's hard.

Your success, in many ways, is directly correlated with the amount of failures you have. You don't HAVE to fail necessarily, but you do have to TRY. Taking action, getting feedback, adjusting from what you've learned will ALWAYS win out over research and analysis paralysis.

I know that's abstract. It might be hard to wrap your head around it and take a leap into "doing it" when you're not sure what "it" is, but that's okay. You don't need to have "it" 100% figured out. Use what you have and figure it out along the way.


I knew I had a story to tell. I knew I had value to provide. I've bought a couple businesses and have a couple storage facilities and a handful of start ups under my belt. Some successes, most failures, but TONS of lessons. I wanted to share that with an audience with the hope that I can shorten the learning curve for others who want to do big things as well.

So I started writing.

For a LONG time I was writing to NO ONE. Literally. I had a year long email sequence going with zero subscribers.

But it wasn't about that. It was about the fact that I started. Several iterations later and here we are. It's still a work in progress, but we're getting there. And now you're here.

Just start.

2️⃣ Idea Generating

Take what we discussed from the first point and bring that with you as we talk about Idea Generation. They work hand in hand.

You need to get the wheels turning and the best way to do that is to get comfortable generating ideas. Not every idea is going to be good. Most won't, but write them down anyway. The point isn't to come up with perfect ideas, the POINT is to get used to the process working through those ideas on a more consistent basis.

It's like this: When you start going to the gym, you're not going to automatically be lifting a whole bunch of weight or immediately walk out with a six pack. It takes time and consistency being in the gym, lifting the lighter weights and working your way up. But it starts with just being there.

Allow yourself to go wild with ideas.

I know this sounds a little "hockey pokey", but I'm not just trying to give you random things to do to fill up this email. I PERSONALLY have a note in my phone called "Daily Ideas" where I write down the raw and unfiltered ideas that pop into my brain. I have other notes for article ideas and video ideas as well. If it pops up, I'm going to write it down and work through it later.

But if you don't believe me, listen to James Altucher in his book ​Skip The Line​ where he goes deep into the power of ideas. Here are some examples from James on the types of ideas to write:

We'll leave it at that for the day. A lot to chew on.

If you leave with anything today, it'd be this:

Be fearless and relentless in your pursuit. You don't need to see the whole staircase, just take it one step at a time.


For How To Start A Business (Part 2), we'll be talking about:

I'll dive into how to leverage your experience without having it all figured out, and building your empire and business as you go.