Meta Ads Went Live
Meta Ads for our Tree Service just went live today.
The Flow: Leads come in and they automatically get placed in a Google sheet and then notify our call center to follow up.
I’m not an expert, but this stuff is also not rocket science.
Here’s how I set this up👇
🧵
Meta Ads for our Tree Service just went live today.
— Kevin Bell 🍩 (@kevinasrx) May 27, 2025
The Flow:
Leads come in and they automatically get placed in a Google sheet and then notify our call center to follow up.
I’m not an expert, but this stuff is also not rocket science.
Here’s how I set this up👇
🧵 pic.twitter.com/VEiwB6gw4Q
First 3 steps:
1) Log into Meta Ads Manager Not the business page. Not Boost Post. The real dashboard: business . Facebook .com
2) Click “+ Create” Pick “Messages” as the objective (because in this case I want DMs, not clicks or likes).
3) Name the campaign Something simple: “Service - Messages - May 2025”
Next 3 steps:
4) Skip special ad categories
5) Ad Set: Set location + age 10-mile radius around my city Age 30–65+ No interests. kept it broad
6) Daily budget: 20 Enough to learn fast. Not enough to hurt
Next 3 steps:
7) Manual placements only Facebook Feed, Instagram Feed, Stories. Uncheck everything else
8) Uploaded a photo or video (in this case)
9) Write copy using this formula:
Hook – Stop the scroll
Problem – Empathize
Offer – Solve with clarity
CTA – Tell them what to do
Last 3:
10) Headline: Short & sweet Ex: “Tree Over Your Roof?” or “AC Not Working?”
11) Button: “Send Message” Not “Learn More” or “Visit Website”
12) Hit publish and DONT TOUCH IT for 72 hours.
I’ll keep you updated on stats and what we tweak next.
As I grow the handful of businesses I’m working on, I write about ALL the deets here: