Create a content machine from one thought

Newsletter · Dec 29, 2024

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An entrepreneur's recipe for sweet success

2.31 min Read

YOU HAVE VALUE TO PROVIDE!

The key is how to distribute that value.

In this one email I’m going to

Argue against a very common belief that you have to focus on ONE thing to be successful
Show you how I wrote this one thought down, put it in my “content machine” and turned it into:

a. A podcast

b. Several tweets

c. YouTube video

d. A newsletter

The reason I’m showing you all this is because I believe that anyone and everyone can do this.

This is not fancy.

It’s not a crazy skill that I have.

It’s just about understanding the blueprint.

ALSO, an incredibly important variable of starting a business is your ability to package your idea.

The better you get at taking a thought and packaging it into something digestible and consumable, the more successful that idea will be.

Here’s the initial thought that started the fly wheel of content.

THE INITIAL THOUGHT

“Balls in the air”

I’m often given overwhelmed looks when I tell people all the different things I’m doing. I have to stop myself sometimes from saying too much, but when people ask me about my projects, I genuinely want to tell them about all the projects. My thought is that one of the things might be of interest to them and we can connect on it further.

While that is the my idealistic thought about how the interaction will go, most of the time it goes like this

“Oh wow, that’s a lot.”

But is it? Is it even enough?

If we aren’t where we want to be, shouldn’t we do EVERYTHING possible to get there?

Maybe that’s just me.

[End of thought]

From that initial thought, I wrote out a video script for record a solo podcast episode.

VIDEO SCRIPT

There's a super popular book out there that people like to point to all the time when they think you’re doing too many things. The ONE thing by Gary Keller

I love the idea of hyper focus, but I think the idea gets taken to literal. Partly due to the fact that people can tend to be pretty literal, but also because it’s easier to just do one thing. And in some cases, it’s better to just do one thing…

But at other times, It’s not better to do one thing

This isn't a law. It’s a bandwidth thing. And MOST “wanters” don’t have the bandwidth. They barely have the bandwidth to do their 9-5. Then if they can even fathom having anything else on top of that crazy 9-5 life, it HAS to just be one thing. But BIG dreams aren’t linear

There aren’t molds for how success works

You also aren’t going to succeed at the FIRST thing you try, so you have to be willing to do A TON.

One way that I’ve found to expedite that process is by working on several projects. And this doesn’t mean that I have several projects that I’m working on at the exact same second. That's not possible. BUT I do have several projects active. BECAUSE each of them has legs and potential. And I am capable of managing all of them with the team that I have. More on HOW I do that later

The POINT is that I am able to do it, so I do it. It didn’t start off that way. It started off with one thing and as that grew and my capacity grew, I added another thing. I am in the YES phase of my build right now. That’s another thing you’ll hear people say a lot. That you need to say no more than yes… which I totally agree with, but that’s an after the fact realization. What do you say when you're IN the fact… you say yes.

You experiment, iterate, fail, pivot, partner with people on things because you know the partnership alone will pay off tenfold, fail again, succeed, faille etc. YOU HAVE TO SAY YES before you have the luxury to say no.

That’s just how it goes.

People that have made it by saying no to everything but one thing will absolutely stand on platform next to their successful life and big house and tell you that’s exactly what you need to do, but there’s MILLIONS of us out there that are still in the W2 grid and HAVE to say yes to whatever opportunities we can to learn the skills, build the network, grow the business and get to the point when we can leave the W2 and THEN start saying no…

NO is earned.

Focus is key, but not in the common definition. Don’t focus on ONE THING, Focus instead on the creation as a whole. I AM focused. I'm focused on building my empire. And what does that look like. That looks like buying more storage. Buying more businesses. Building my personal brand. Creating content around what I’m doing and learning. Writing my newsletters. Partnering with like minded people. …. It ALSO means raising my kids. Taking care of my wife. being the fittest dad in the neighborhood.

From the script, I put it into chat got with this prompt:

1/ Balls in the Air
“Focus on one thing. Hyper-focus. Narrow your bandwidth.
That advice? Not bad—but often misunderstood.
Big dreams aren’t linear. Success isn’t a mold.
Sometimes, you NEED to juggle. Here’s why: 🧵

2/ People love quoting The ONE Thing by Gary Keller.
Hyper-focus is great, but it’s not law. It’s bandwidth.
Most people barely survive their 9-5. For them, ONE thing feels manageable.
But BIG dreams? Big goals? They demand more.

3/ Saying YES is underrated.
Everyone says, “You need to say no to everything but one thing.”
Sure—but NO is a privilege.
NO is earned.
Until you earn it, you say YES. Experiment. Fail. Pivot. Grow.

4/ People with success love to tell you how they hyper-focused on one thing.
But here’s the truth:
• You won’t succeed on your first try.
• Big dreams aren’t linear.
• Saying YES is part of the process.
You juggle until you don’t have to anymore.

5/ Hyper-focus gets misunderstood.
It’s not about doing ONE thing. It’s about focusing on the bigger picture: the creation as a whole.
For me, that looks like:
• Buying storage
• Acquiring businesses
• Building my brand
• Raising my kids
• Being the fittest dad around

6/ People who’ve made it love to tell you to focus on ONE thing.
But they’re talking AFTER success.
Before success? You juggle. You take every shot. You experiment, fail, pivot, and iterate.
You say YES so you can eventually afford to say NO.

7/ I’m not working on ONE thing. I’m working on ALL the things:
• Storage businesses
• Content creation
• Personal brand
• Partnerships
• Being a great dad & husband

Focus isn’t about shrinking your bandwidth. It’s about expanding it strategically.

8/ “Say no more than yes.” Sure—after you’ve built something.
But if you’re still working your 9-5, dreaming big, trying to break free?
You say YES. To opportunities. To risks. To experiments. To failure.
Saying NO comes later.

Each of these are great starts, but really just the skeleton that I’ll use to craft a tweet.

For example, this is what I wrote the other day using one of those as a template.

@kevinasrx

Big dreams aren’t linear.

There aren’t any molds for success.

You probably won’t win with your first project.

Accept the fact that you need to experiment, fail, iterate, partner and pivot.

Focus doesn’t just mean doing ONE thing—it can also mean building towards one…

https://x.com/i/web/status/1868365996702290341

10:42 AM • Dec 15, 2024 ↗

Steel these templates if you want. I’ll be editing them down anyway. Merry Christmas :)

Lastly, I recorded a video and then uploaded the video to Spotify for a podcast episode.

Several clips came out of it as well that I was able to post.

PODCAST EPISODE

Video of full episode and several clips that came out of the video 👇

For this email I could have just copy and pasted the video script and called it a day for my newsletter.

That might have been more generally liked or read.

But I’m hoping there’s another curious cat out there that wants to know the behind the scenes of bringing an idea out into the world in the various forms of content.

This email is for you. Stay curious, my friend!

Did you know that you can read older newsletters here? Check it out!

Until next time...

Stay in the fight,

My best tweet this week:

@kevinasrx

There’s room to improve, but this is the blueprint for how we look for storage deals.

🧵

1:31 PM • Dec 23, 2024 ↗

My favorite tweet this week:

@CoFoundersNik

Well this was a can of worms!

Codie has fascinated me for years. As far as I can tell, she is an amazing communicator who started putting out content, built an audience, launched a paid community and then used that income to invest in businesses.

Then she used those businesses…

https://x.com/i/web/status/1871392741663609068

https://twitter.com/cofoundersnik/status/1870882515369799986

CoFounders Nik

@CoFoundersNik

Honest question:

Why does Hormozi only get a fraction of the hate that Codie Sanchez gets?

Feels like they’re doing the same thing but I see way more hate for Codie

What am I missing?

7:9 PM • Dec 23, 2024 ↗