My phone texts me content ideas before I wake up.
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An entrepreneur's recipe for sweet success
3.1min Read
THIS week I’m opening the garage door.
I’m running seven different projects right now, and most of them run while I sleep… almost
But I’m not just going to SHOW you. I’m going to hand you the playbook to the coolest ones I have going and then one bonus one at the end.
For each one: what it is, why I built it, and exactly what YOU would do to build your own.
Steal everything. Seriously. ⬇️
Build #1: An AI nutrition coach that negotiates with your pizza … mmm pizza
I’ve downloaded every macro tracking app on earth. None of them really stuck. I like Mikes Macros, but even still, there's so much room to grow.
So now I’m pretty much just using Claude. I tell it what I ate, in plain English, like I’d text a coach. It logs the macros, tells me what’s left for the day, and plans around my actual life.
Pizza Friday coming up? YOU KNOW IT!
It runs me lighter Wednesday and Thursday and banks the calories so the pie fits clean.
Want this? Here’s the whole build:
- Start a new project/chat dedicated to food. That’s it.
- Paste in a setup prompt like the one I used:
“You’re my nutrition coach. My maintenance is ~2,300 calories, targets are 190g protein minimum, fat under 70g. I’ll text you my meals in plain English. Log each one, estimate macros, and tell me what’s left for the day. If I tell you about a big meal coming up (pizza night, date night), plan lighter days before it and ‘bank’ calories so the weekly average still hits my target. Here are the foods I eat on repeat: [list your 10-15 staples with rough portions].”
- Then just... text it. “4 eggs, 2 tortillas, cottage cheese, half scoop of whey.” Ten seconds. Done.
Once it knows YOUR foods, the estimates get scary accurate. THIS IS TOO EASY.
Build #2: The idea machine that texts me three mornings a week
Three mornings a week my phone buzzes with 7 fresh content ideas and 3 filmable video concepts, so I can shoot them on different days. I don't always like the suggestions, but that’s not the point. It WORKS. Thats the point!
I didn’t write any of them. A scheduled automation did. And it keeps a running file of everything it’s already sent me.
Background of this is that I had a post on IG and TT go pretty viral. 600k views on each platform… which I KNOW isnt big for some, but it’s big for me. I wanted to reverse engineer what happened to go viral. NOW I have this formula working in the background!
Want this? Here’s the workflow:
- First, teach the AI your content style. Feed it 10-20 of your best posts or video concepts and have it write a style profile.
- Set up a scheduled task (Claude does this now, just ask it to “run this every Sunday, Tuesday, and Thursday morning”).
- Use a prompt shaped like mine:
“Every Sun/Tue/Thu morning: generate 7 fresh content hooks and 3 filmable short-form video concepts in my style [reference your style profile]. Check the swipe file first and never repeat an angle you’ve already sent. Use 3 different filming locations so I can shoot on separate days. Text them to me, then append them to the swipe file.”
The swipe file is the part most people skip. Without it, you get the same five ideas forever.
Build #3: Turning one recording into a week of tweets
Chris koerner hops on AMAs every week. Those recordings are FULL of one-liners that would crush on X (I manage his twitter account). Nobody has time to re-listen for them.
NOW I just say “run the latest AMA.” The system finds the recording, pulls the actual transcript, extracts every tweet-worthy line he said, and hands me drafted tweets plus a shortlist of top picks.
Want this? You need three pieces:
- Recordings with transcripts. Fathom, Granola, Zoom, even a voice memo run through transcription. Whatever you’ve got.
- An extraction prompt:
“Read this transcript. Pull every line from [SPEAKER] that could stand alone as a tweet: contrarian takes, specific numbers, one-liners, hard-won lessons. For each, give me the exact quote, then 2 drafted tweet versions (one as-is, one punched up). End with your top 5 picks and why.”
- The forever part: once the output looks right, tell the AI “save this exact workflow so when I say ‘run the latest AMA,’ you do all of this.” Write the recipe down ONCE and it becomes a button.
This works on podcasts, sales calls, coaching calls, sermons, anything recorded.
Build #4: The second brain that updates itself
This one’s the boss level. SO dang cool!
Every morning at 7am, an automation sweeps my digital life: meeting recordings, Slack, notes, briefings, calendar. It writes EVERYTHING into my Obsidian vault and texts me a digest.
The meeting prep feature might be my favorite. Got a 10:30 call? Before I’ve finished my coffee, it’s already pulled our full history, what we discussed last, and what I still OWE that person.
Start smaller than I did: one daily scheduled task that reads just your calendar and one other source (email or Slack), writes a short note per meeting with “history and what you are working on,” and sends it to you each morning. Add sources one at a time. The compounding is the point.
BONUS:
I saw this tweet here and I’m building it… I have no idea if Todd actually has this working, but I’m close to it. I’ll report back once I do:
@toddsaunders
Mythos / Fable is unbelievable.
Was on a customer call today and had Claude transcribing in the background.
As they were telling me about the features they wish their current software had, Claude was building the features in real time.
By the end of the call I was able to
LAST THING I’LL SAY
The pattern across all of these, in case you missed it:
I’m not doing more work. I’m building systems that do the work, then promoting myself to editor.
Build it once. Write the process down. Just let the dang thing run.
Pick the task you repeat most often this week and ask one question: what would it take to never explain this again?
BITES
🍩 BITE 1 — I’m launching a local Orange County newsletter (The OC Buzz). SUPER excited about this. Again, I’ll keep you updated on how this all goes and the step by step for you to build your own if you want. If you are int he Orange County area, I really think you’ll like what I’m putting together ➡️ HERE
🍩BITE 2 — Mysterypreneur Link
🍩BITE 3 — AI juice 🧃
MYTHOS/ FABLE HAVE DROPPED… And its INCREDIBLE:
@claudeai
Introducing Claude Fable 5: a Mythos-class model that we’ve made safe for general use.
Its capabilities exceed those of any model we’ve ever made generally available.
Until next time...
Stay in the fight,

My best tweet this week:
@kevinasrx
My hat was recognized in public... i'll explain
I took my daughter to jiu jitsu last night and as I sat down, a mom that has a kid in the class looked over at me and then looked at my hat. it says "you can just do things" on it
She looks back an me and says "is your hat from
My favorite tweet this week:
@VadimStrizheus
BREAKING: Claude Fable 5 finally replaced every single video editor!!
Claude Fable 5 can now:
Download YouTube videos
Find viral moments in them
Add hooking captions
Reframe to the speakers
Schedule and post on social media
this is actually insane…
Watch
Other places to find me:
📸 IG
🎥 YouTube
🤳 TT
🧑💻 Medium
🙋🏻♂️ About Me
📚 What I'm Reading
✏️ What I'm Writing
🧱 What I'm Doing
📌 Pinned Article
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