This is not what I initially intended

Newsletter · Apr 12, 2026

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An entrepreneur's recipe for sweet success

3.3min Read

Today, I’m talking about

The cost of not starting
How to create projects within Claude Cowork
This week in AI

🍩BITE 1 — The cost of not starting

When you start something, you don’t always know what direction it’s going to go.

And you don’t need to know.

The key is that you STARTED something and that you put energy into it over time.

Only when you you’ve walked down that road a bit, can you really look back and see how each part of your journey makes sense.

But again, the key to THAT is that you are actually walking down the road to begin with, not just standing still.

When I started this newsletter almost 4 years ago, I would have never predicted the direction it would have gone. It started with the desire to share as much value about the entrepreneur ventures I was involved in as I could. The goal being to share the lessons as I’m learning them so that readers would skip the line.

The intent is still here, but the content has drastically changed. And that’s exactly what we want.

When we start something, we want and need it to evolve as WE personally evolve.

This applies to everything that you do and intend to get better with.

Your business
Your fitness
Your relationships
Your skillsets

Where we start BETTER NOT be where we finish… or else something went wrong along the way.

But here’s the thing, we can talk about this stuff all day and acknowledge how important it is to start something and keep doing it and to be ok with it evolving and changing… We can all nod our heads in agreement with that… that’s easy… The hard part is doing it.

The hard part is to START and then the next hard part is to KEEP GOING…. And then the hard part after that is to come to grips with things changing in ways that you don’t expect them to.

But that my friend, is growth. That is the way it’s supposed to be. We don’t need or get to know all the answers. OUR JOB is to stay in the fight and put one foot in front of the other— trusting that you CAN and WILL figure it out along the way.

🍩BITE 2 — How to create projects within Claude Cowork

I’m going to serve you AI in two ways here.

I created a screen recording of how to set up Claude Cowork projects that you can watch
I took the transcript from that recording and prompted Claude to use my voice and writing style to distill the transcript into a “how to” guide. What you see pasted is exactly what Claude spit out using my writing style and voice.

Here's the RECORDING 🎥

Step 1: Create a Project
Go into Projects. You can start from scratch or import an existing folder. Doesn’t matter. You’re just setting up a container for related tasks.

Step 2: Add Your Tasks
You’ve got two paths here:
If you already have tasks in Cowork—right click, hit “Move to Project,” pick your project. It goes in there.
If you’re creating something new—spin up a new task directly in Cowork. When you run it, the chat automatically gets stored in whichever project you’re in.

Step 3: Keep It Clean
Need to pull something out? Right click, remove from project. Done.

Everything that belongs together is actually together. You’ve got multiple tasks running for the same client or the same workflow? They’re all in the same project. You reference them, build on them, iterate faster. Your workspace stays clean instead of turning into a graveyard of random automation runs.
It’s simple. It works. Anybody can do it.

🍩 BITE 3 — This week in AI

OPENDOOR AI

OpenAI is really leaning into the “AI for the people” POV. While anthropic is dialing things in and making it difficult to work with any third party agents, Open AI is becoming the “open door” of AI. You know that house in the neighborhood who’s doors are always open, the parents are super chill, there’s always good snacks… well that’s what OpenAI is trying to be… But that doesn't mean its the best model. They have been struggling and IMO, Claude is all around much better. BUT, Claude is also locking things down quite a bit and becoming the super NICE house in the neighborhood with the perfect lawn and the clean carpet. Shoes off in that house for sure. Beautiful house and great amenities, but not an open door policy.

FIX YOUR PROMPT, PROMPT:

Use this prompt trick to fixes 80% of your AI frustration
If ChatGPT or Claude keeps giving you mid answers, it’s probably because you’re asking for everything at once.

The hack is to just break your request into stages.

First prompt = “ask me questions until you understand what I want.”

Second prompt = “now give me an outline.”

Third prompt = “now write it.”

GOOGLE DICTATION APP

Google super quietly released a dictation app called google AI Edge Eloquent. This is super cool for all those voice memo users out there. Is it as good as Whisperflow? I don't know yet, but the competition for these apps is definitely heating up. It works offline and in airplane mode just like your voice memos. It’s available to download today. Super cool stuff.

Until next time...

Stay in the fight,

My best tweet this week:

@kevinasrx

A buddy of mine just led a table of HVAC business owners at a mini convention in Austin teaching them about AI.

These are 30-35 year olds. Not old by any means. Young-ish dudes in a major city

Most had been using ChatGPT for two years but basically using it like google.

Most

1:22 PM • Apr 4, 2026 ↗

My favorite tweet this week:

@claudeai

Introducing Claude Managed Agents: everything you need to build and deploy agents at scale.

It pairs an agent harness tuned for performance with production infrastructure, so you can go from prototype to launch in days.

Now in public beta on the Claude Platform.

5:14 PM • Apr 8, 2026 ↗