You don’t need to be an expert

Newsletter · Mar 15, 2026

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An entrepreneur's recipe for sweet success

2.3min Read

In fact, often times, people don’t WANT you to be an expert.

This is what I want you to do—
Disregard the 10,000 hour rule

Don’t worry about that extra degree you think you need.

Stop waiting to feel ready.

And follow me here on this for a second…

Experts are overrated. And OVERPRICED.

I had breakfast with a buddy the other day who owns a local business. We were discussing the price of consulting services and he brought up a point that I had been processing for a while but hadn’t ever put the words to.

He said “for a business owner, the term expert sounds expensive.”

And he’s right— without realizing it, this desire that we have to be perceived as an “expert” could actually hurt us in the close of a job.

INSTEAD

Look at it in a slightly different way. You’re getting the same result, just positioning things differently.

What a client wants is for you to

Understand their problems
Understand their business
Be able to explain the material in a way they can comprehend
And most importantly— SOLVE their problems

If you can do that, you’ll have the job.

Does that make you an expert? Ya, probably. But that’s just the label that we so obsessively chase.

That doesn’t matter. Because that’s focused on YOU. You don’t matter (sorry), your client matters. At least in their mind they do.

So It would benefit you, as the person trying to land a job with said client, to focus on THEM.

How does this work practically?

Here’s the best part— it’s all about your verbiage. Everything else remains the same.

Let’s assume that you do know your stuff and you’re not just faking it.

With that assumption, take a good hard look at your website, socials, business cards, presentations, etc and change any “expert sounding” terminology.

I’m NOT saying to stop sharing your expertise. What I’m saying here is that you don’t need to boast about yourself as much as you need to solve their problem.

If you can provide enough value in whatever way you’re presenting to potential clients, they will FEEL your expertise. You don’t need to say it.

It’s like the saying “show me, don’t tell me.”

SHOW them you’re an expert. Don’t tell them.

What happens here is we close the gap from both ends.

You can forget that limiting belief that you’re not an expert because of BLANK (whatever excuse you tell yourself)

And if you already think you’re an expert and that’s the way to be successful— you can stop worrying about proving yourself all the time.

Because, no one cares.

It’s like telling people that you were prom king of 1987... it’s irrelevant.

ALL that matters is that you know your stuff and can adapt that “knowing of stuff” to the client you’re trying to acquire and SHOW THEM that you know THEIR stuff.

Hope this one resonated and that this motivated you more than anything.

You ARE good enough. Just get out there and do things!

BITES

🍩BITE 1
— Mysteryprenur Link

🍩BITE 2
— AI juice 🧃

@Nas_tech_AI

R.I.P. DUOLINGO.

3 years of French. Nothing worked.

ChatGPT did it in 5 weeks.

Here are the 6 prompts I used :

3:43 PM • Feb 26, 2026 ↗

Until next time...

Stay in the fight,

My best tweet this week:

@kevinasrx

There's a misconception out there with people pitching "AI business optimization"

These owners don't want to "step out of their business".

They don't want AI voice answering and to sit on a beach somewhere

They genuinely love their business and just want to optimize it.

I

10:38 PM • Mar 11, 2026 ↗

My favorite tweet this week: