This is how you create the BEST kind of content

Sunday Doughnuts · Nov 08, 2026

An entrepreneur's recipe for sweet success

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3.1min Read

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Everyone is living a journey worth sharing... most of us just don't see it yet.

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It was last night around 7:45 when I had a thought that came to my mind. I had to type it into my phone before I lost it:

Content is nothing more than the way we position the real life we live.

The more I sat with it, the more I realized it explains pretty much every post of mine that has ever done anything. So this week I want to show you the behind the scenes a bit, tell you why I missed this for years, and give you a simple way to find your own stuff this week. Because you have a LOT more of it than you think.

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The posts that actually worked

The Bookkeepers of Twitter post did 104.5K views on X.

My most watched IG video has 1.8M views. It was This one caught me off guard. it was more of a reality check for those in our 30s than anything... but it HIT.

And then my one-year video. 2,854 views, and it got me 25 follows. Not huge... BUT it was a real look back at a real year, and the people who watched it actually stuck around. Which was super cool

None of those were planned out in a studio. All three were just real life, shot from the right angle.

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Our house is not exciting

And that's kind of the point. My kids run around the neighborhood with walkie talkies. We play Uno before bed. Friday is homemade pizza and Sunday is donuts (yes, that's where the name of this newsletter comes from. And school drop-off and pickups are honestly my favorite part of the day.

To me that's just a normal week. To somebody scrolling, it's the thing they've been wanting to do with their own kids. To the parents at work, its the dream to be able to work from home and be present.

Everyone is living a journey worth sharing... and if it's said a certain way, shown from the right angles, with the right music or cut or copy put with it, it can start a MOVEMENT.

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I didn't think any of this counted

I'll be honest, it took me a long time to see this. I was a cop for about 10 years. Six-figure career, good benefits, the whole thing. And toward the end I felt sick driving to work.

During those years I had so many stories that I could have shared on the job, but being a cop, privacy is a big thing and its REALLY easy to get in trouble sharing cop related issues on social media. So I just didnt create content.

Turns out that leaving a career like that is actually something that reallllly resonates with people. The part I thought was boring, or too personal, is the part people relate to. And when I think about the content I actually stop for, it's the same deal... the best stuff I see is as close to reality as possible. It hits close to home, and it's something I relate to or have lived myself.

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How I actually film it

So I don't go looking for content anymore, I just pay attention to what's already happening at our house.

I genuinely just use my phone (iphone 13 right now) and SOMETIMES headphones that double as a good mic. The ones with the cord are the best.

I'm not setting up scenes. The walkie-talkies, the pizza, the drop-off, workouts, nothing... I'm just filming what's already happening. Thats what I would want to see. REAL stuff.

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I don't know if that was any help to you.

More than anything, I want this to be a reality check that the best content out there (and I'm not saying that mine is the best.) I'm just saying that the content that I have gotten the most reactions from is the real stuff.

Stuff that shares what I'm going through.

The real life that I live, the things that I've done that are meaningful, valuable, and exciting.

The best way to create incredible content is to live an incredible life. Every little thing that comes up in your life can be a lesson or experience or story worth sharing.

Try to bottle that and share it.

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Your one thing to do this week: spot your shareable moments

Here are the deets:

1. Write down 3 things you do every week that you'd never think to post. The coffee, the commute, the workout, the dinner.
2. Ask yourself if a stranger posted it, would you stop scrolling? If yes, it counts.
3. Film one of them as-is. Don't fix it up. Get one wide shot and one close shot.
4. Write one honest line about why it matters to you. That's your caption.
5. Hit reply and tell me which one you picked. I genuinely want to see them.

GREAT content is nothing more than accurately sharing a meaningful story of life that gives value, entertainment or impact to the people who see it. You're already living the story... this week just point the phone at it.

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Until next time... Stay in the fight,

Kevin Bell