Kevin Bell

One Viral Video. Ten Minutes With AI. Now I Have a System.

Twitter Post

This is how I'm using Claude to recreate massively viral content.

Backstory:

A post I made went MEGA viral (for me at least).

679k on tiktok and 549k on IG

WAY above my normal.

My normal content on those platforms is very "day in the life" as a dad, ex cop, entrepreneur, etc.

I dont have anything to sell, no pitch of any kind, I just genuinely enjoy producing content about the season of life im in right now.

This video in particular was a 6 sec. reel with me walking home after jiu jitsu with the song knockin on heavens door and a caption that read

"Just realized someone who is 60 years old today was 35 in 2001"

That's it.

But this thing keeps climbing. FAR more than any other video.

The algo is obviously telling me something, so it'd be worth listening to.

Here's what I did:

  1. I ran my IG and TikTok links through Atlas (chatgpt browser) to scrape all the comments and find the themes of what people are saying

  2. I did the same in Cowork but also included the chatgpt outputs for extra reference

  3. From there, I went deeper in the analysis. How can I replicate the hook, what about it drew people in, what was the tone, the message, the theme that would be on brand for me and the rest of my content, etc.

  4. I started to write more content with all that in mind.

What really worked was the crazy realization people are having with this caption. I'm calling it a "time bomb" realization.

This is what made this so shareable. And the shares are what produced such a large reach.

So then, how can I recreate those shares?

By doing exactly what I did above.

Now, I have a project in cowork to generate other captions with the same themes, all on brand with my content and send them to me daily.

I then review them and film clips based on those captions throughout the week.

THIS alone is what a social media marketing agency was doing for people 10 years ago.

Now, i'm literally able to go down this rabbit hole in 10 min and come up with the exact formula of what content is working

CRAZY stuff.

Viral