How I Built a Business Working 40+ Hours a Week as a Cop

Everyone says they want out of their 9-5. Almost nobody wants to hear where the time actually comes from. In this episode I break down the exact schedule I ran while working 10+ hour shifts as a cop — the 4AM window, using shift downtime, and protecting family time — plus why the "niche down" advice everyone repeats is dead in the algorithm era.

We cover: finding your side hustle hours, the 30-minutes-a-day math, the hamster wheel truth, personal branding in the AI era, owning your audience with email, building a paid community, and Kevin Kelly's 1,000 True Fans.

Recorded live, off the cuff, with my little guy hanging out next to me. Stay in the fight.