Point the Phone at It

My best posts were never planned. They were the stuff already happening around me: my wife doing books, walkie-talkies with the kids, Friday pizza, Sunday donuts, walking away from 10 years as a cop.

In this episode I break down why that kind of content works, the setup I actually use (an iPhone 13 and corded headphones, nothing fancy), and a 5-step way to start posting this week without overthinking it.

Timestamps:

00:00 Intro (and a Z Bar)

00:30 "Content is nothing more than…"

01:20 Great content = sharing a meaningful story accurately

01:43 Today: behind the scenes

01:59 The posts that landed: bookkeeper wife, being in our 30s, leaving law enforcement

02:24 Kids, walkie-talkies, Uno, Friday pizza, Sunday donuts

03:16 10 years as a cop and why I never posted

03:47 Leaving the career is what resonated

04:15 Pay attention to what's already happening

04:25 My setup: iPhone 13 and corded headphones

04:51 Step 1: Write down three things

05:08 Steps 2–3: Would a stranger stop scrolling? Film it as is

05:31 Steps 4–5: One true line, then post it

05:50 Send it to me

06:24 Live an incredible life, then share it

06:49 This week, just point the phone at it

Every Sunday I send out Sunday Doughnuts, a short note on building a business and a life you actually like. Grab it here: https://kevinbellco.com/newsletters/

If this helped, subscribe and drop a comment telling me the one thing you're pointing the phone at this week.