ROI of a beach banner ad? Let’s do the math 🧵
Haven’t seen one of these in a while and it got me thinking… is this worth it from a marketing standpoint?
Like @mhp_guy with his billboard, what’s the ROI of this?
Here’s my deep dive
🧵
Haven’t seen one of these in a while and it got me thinking… is this worth it from a marketing standpoint?
— Kevin Bell 🍩 (@kevinasrx) August 18, 2025
Like @mhp_guy with his billboard, what’s the ROI of this?
Here’s my deep dive
🧵 pic.twitter.com/bT2Cp17abt
1) Research shows in SoCal, you’re looking at about 600 per hour of flight time.
Maybe more by a beach like this.
2) custom banner printing from 2000.
Audible might have spent 2500 on this ad here
3) a crowded beach on the weekend like this might have 50k-100k eyeballs.Conservatively 70k… but probably like 10-20% paying attention
4) this is pretty top of funnel stuff. I’m going to guess MAYBE 1% direct response rate. Maybe…
5) now let’s do some math…
Let’s say Audible’s free trial paid conversion rate is 30%…
and the paid subscription LTV is ~150 (assuming $15/mo, average 8–10 months retention).
From 10,000 exposures:
- 0.1% sign up = 10 trials
- 3 stick = 450 LTV generated
If the flight cost $2,000 that’s $666 CAC per paying customer.
That’s not great…
compared to digital ads (Audible might pay 150 CAC online).
BUT- if it’s 50 signups instead of 10?
CAC drops to ~$133, which is actually pretty good.
Here’s my conclusion… for what it’s worth
This is good for big brands… not direct CAC. Audible has the money to spend
For small businesses- almost never worth it. Sorry.