Show the world THIS about you
Tweet · May 26, 2025
It’s much easier to keep your head down and build in private and then share your story and content AFTER the fact.
There’s a hard balance to produce content about what you’re building, WHILE you build.
The reality is that it takes a lot to produce content that people want to view.
Bandwidth. Creative energy. Time. Deep thought. All and more.
And further, most only ever have a few VIRAL hits
Here’s my hot take for what it’s worth:
Share what you’re building as you’re building it. Even if you fail miserably, you still have value to provide
Share it the way YOU would want to digest it. That makes it easier for you to produce and stick with
Stick with it. The purpose has to be bigger than “monetization”. For longevity, it genuinely needs to be rooted in a love for creating and sharing your journey
Throw perfection out the window. People don’t want or need that. People want REALNESS. Humility. Authenticity. There literally isn’t anyone else like you. Just be you.
Always be willing to try another way. The first project you work on won’t be your last. It shouldn’t be. You need all of these failed ideas and ventures to get you to the next level. Talk about them openly
Stay in the fight. It’s a long game that you win basically by just staying in it.