Start Local, Start With What You Love
Tweet · Nov 25, 2025
When you start something, start local.
Here's why:
When you start something, ANYTHING, you need to be able to take ownership of it or else it just wont work.
You’re competing with others that ARE taking ownership and if you aren’t, you’ll lose every time.
When I say “start local”, I’m not just referring to proximity (although that does come into play) I’m talking about the bigger picture. Start with what you know.
Start with what you love.
Where you find yourself ALREADY.
This could be where you live, what you have expertise in, what you love to do, what you have seen your family do, what you learned in school, WHATEVER.
But pull from something “local”.
What this becomes is your unfair advantage.
We all have them and our ability to identify them and then act on them directly correlates to our success… it’s science ;)