The $400M Pivot
Magic Spoon is valued at minimum of $400M
They took the nostalgia of classic cereals mixed with healthy ingredients and created something incredible! Seriously it’s super good!
BUT before they landed on what you see today, they had a small start up called Exo which sold cricket flour protein bars…
They were on to something, just not quite there yet.
There’s a lot to be said about going all in on something, but it’s just as important to step back and examine if you need to pivot.
