The Best Way To Do Things Is The Hardest Way

This is how you break through the AI noise and get heard outside of the bubble:

Here’s the problem-

Twitter is a bubble.

And then there’s bubbles within the bubble.

MOST everyone in this little bubble corner on my feed already know and use Claude.

The things being released that are amazing, WE ALREADY KNOW THEYRE AMAZING.

We are the early adopters.

I thought of posting today about building a tool that replaced Ahrefs for me… but that’s not really amazing anymore.

It is, but it also isn’t… at least to this crowd.

It’s like going to in-n-out and taking a bite of your double double and then looking to the random person sitting near you and saying

“Man this burger is freaking amazing, right?!”

He knows that! That’s why he’s there!

So then what?

Who do you tell?

Where do you talk about this stuff?

There are platforms and forums and online spaces, but honestly, the best place to talk about this is in person.

I know I know

“But that’s not scalable!”

I’d argue that it is, eventually.

Bring stuff like this up when you’re out to dinner with friends.

Talk to neighbors

When you meet up with extended family and they ask what you’re working on, tell them.

Don’t be weird and salesy.

Just share what you’re doing.

THOSE convos will lead to

“Hey would you mind talking to my business group I meet with?”

And

“Hey, we want to start implementing these things, can you help us?”

That’s a longer play.

But sometimes the best way to do things is the hardest way.