The Broken Necklace Marketing Method
This is a jar of broken bracelets and necklaces.
But REALLY it’s lesson on POSITIONING.
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Kids play rough. They’re going to break a few necklaces and bracelets from time to time.
No big deal.
BUT I have a very sentimental oldest child. It’s a big deal to her.
The solution? This jar.
When something breaks, no biggie.
We pick up the beads and she runs and grabs the jar to put them in.
Now she has a special jar full of cool beads.
How this applies to positioning:
Businesses exist to solve problems (for a price)
The better you get at recognizing a problem and providing a solution, the more successful your business will be
Broken jewelry Broken AC Busted pipe Weeds in your yard
Doesn’t matter.
It’s just a matter of framing what you have to offer as the solution to someone else’s problem.
