The Burger King Hack
Tweet · Nov 01, 2024
Here is how all this connects:
🍔 The Burger King Hack — They have strategically placed most of their restaurants near McDonald’s locations.
Why?
Because McDonald’s spends millions on market research to find that location.
Burger King just goes there after.
You can do the same thing here with Google.
The video you just watched shows all the industries and businesses that Google has LSA (local service ads) for.
They have done the research and honed in on the best industries and businesses in those industries.
They base their selection off of
- Customer Demand
- The nature of the service
- Verification feasibility
- Regulatory compliance
So HOW can you use this info to be like Burger King?
If you’re in the SMB world, Google is providing you with the list of businesses and industries for you to search
If you’re in marketing, these are the businesses that you can offer your services to.
I’d look for ones that are within this list and that generally don’t market themselves.
If you’re in the SaaS game, these are the businesses that you can build for.
The list goes on. The point here is to leverage the work that has already been done.
Thank you, Google.
Tons more where that came from in my newsletter and in my daily tweets.