The gap between the AI Twitter bubble and the real world is MASSIVE.
Tweet · Apr 07, 2026
A buddy of mine just led a table of HVAC business owners at a mini convention in Austin teaching them about AI.
These are 30-35 year olds. Not old by any means. Young-ish dudes in a major city
Most had been using ChatGPT for two years but basically using it like google.
Most of them had never even heard of Claude
Nobody knew what Projects were.
Nobody knew what a custom instruction was.
This is what he showed them... and it BLEW THEIR MINDS:
Claude Projects
System instructions
API connectors
Microsoft integration (they're all on Microsoft Teams/Outlook, not Gmail)
He showed them they could connect Claude to their Microsoft account and ask questions about their emails, files, and folders
This is the norm, not the exception.
He could've charged $250 a head just to help them get Claude set up. genuinely.
The gap between the AI Twitter bubble and the real world is MASSIVE.
These people know AI exists, they've used ChatGPT, but they have zero idea what's actually possible now.
They just don't have the time to figure it out themselves This is a huge opening. Not just in trades, but everywhere.
Those that ALREADY know this stuff, this is your time to teach it.