The importance of asking yourself WHY????
Tweet · Oct 21, 2025
I have spent the last week talking to HUNDREDS of new entrepreneurs on their WHY.
Most people don’t know their WHY and that’s why most people settle.
The people I’ve don’t to refuse to settle.
Here are the most common WHYs I’ve heard.
- ==Freedom Over Security==
“I just want to get out of working for someone else’s dream before I get old.”
- ==To Build Their Own Dream==
“My goal is to not be a W-2 in one year. I want to apply my skills to work for myself.”
- ==To Escape the 9–5 Cage==
“I’m just trying to figure out how to escape the rat race. I know I’m meant for more.”
- ==To Prove They Can==
“I’ve always had ideas. Now I just want to see if I can make one of them actually work.”
- ==To Create Meaningful Work==
“I want to create something that actually helps people, not just makes a paycheck.”
- ==To Build Legacy & Leverage==
“I’ve started a few businesses already, but I want to figure out how to build something that lasts.”
- ==To Stop Feeling Stuck==
“I’ve been sitting on ideas for years. I just need to get moving.”
- ==To Build a Life, Not Just a Living==
“I’m trying to build something that gives me more time and freedom, not just another job.”