Kevin Bell

The Power Of Building An Audience

Twitter Post


This is the power of building an audience. The normal play here is to create a brand and monetize it through operations. But as @ShaanVP describes here, the SMART creators will be making deals.

Absolutely brilliant. As @mhp_guy would say, this is “permissionless” stuff here.

We asked @ShaanVP to break down how he makes money from @myfirstmilpod.

"We didn't take ad dollars, we went PE style and bought a bunch of businesses."

"Media is a shit business model. You work out distribution then buy companies with products to sell to your audiences."

"The… pic.twitter.com/dtQyBnWtXL

— TBPN (@tbpn) March 17, 2025