The Skills and the Location Are the Moat
Tweet · Jan 05, 2026
How much could he charge for this?
This isn't something that everyone can do, but those that can could charge a high ticket.
Here's the rough business plan
First you need the skills or KNOW someone who has the skills
You need the location
Take 4 people at a time max for a weekend on the ice. Tent, meal, fishing, activities all included
$1500 per person for the weekend. I know a guy that just went to Sweden for the Wim Hoff experience and it was about double this.
Marketed as an "off the grid recovery & wellness experience"
Use this video and test with FB ads targeted at warmer climates. People want what they dont have
Test this with family and friends
1 & 2 are the hurdles. Figure those out and you might have something