Try → Fail → Repeat → Win Big
This one tweet should be the foundation of a book called:
Idea --> research --> execute --> fail
Idea --> research --> execute --> fail
Idea --> research --> execute --> fail
Idea --> research --> execute --> win
Idea --> research --> execute --> fail
Idea --> research --> execute --> fail
Idea --> research --> execute --> win
Idea --> research --> execute --> win
Idea --> research --> execute --> fail
Idea --> research --> execute --> WIN BIG
There is so much to be said about just DOING SOMETHING with that wild idea of yours. Most likely its not going to workout, but eventually if you try enough ideas, you'll find one that does!
"Ideas are cheap. Only execution matters."
— Chris Koerner (@mhp_guy) November 13, 2025
Ehhh sure. But here's the thing: Many people don't even have ideas. Here's how I look at it:
- Bad ideas are better than no ideas
- Bad ideas lead to good research
- Research leads to learning about good launch plans, tools… pic.twitter.com/nq6czApab6