Want To Run A Local Newsletter? Check this out
I was on a call with @niconley and @mhp_guy today and some MAJOR knowledge 💣s about newsletters were dropped.
Here’s the breakdown👇
Don’t overthink your niche. Just start emailing your customer base once a week. Talk about stuff THEY actually care about.
B2B newsletters are the most lucrative. But local; way higher engagement. like 2x.
IG Reels are a cheat code for local growth. Think: “Top 5 events in [your town] this month.”
Most big newsletters run paid ads. That’s the game. But if you’ve got a $20 product, you can break even and grow.
Go study how the top newsletters write their ads. Steal the structure, not just the idea.
Don’t hire a ghostwriter yet. Year one is your bootcamp. Write it yourself and get the reps in.
Also, don’t buy the lie that it’s too late.
There’s always room for one more newsletter. Yours could be the one people actually open.
DM me if you’re building one. I’ll send you my raw notes. I gotchu 👊🏻
I don’t have everything figured out, but when I do, you’ll be the first to know. 😉
