What I Learned About Sales From A Costco Samples Sales Rep
What I learned about sales from a Costco samples sales rep:
I make a turn down an empty aisle and I hear a soft voice like a TV in the background. But not a TV, it was Susie the samples sales rep.
No one was there but she was still there repeating her script. At first it didnât register, but a few seconds later I realized she had been talking even before I made the turn.
She didnât know I was coming, she didnât have ANYONE in the aisle, yet she was repeating the pitch.
I stopped and turned around, walking back to Susie.
Me-- Maâam, sorry to bother you, but are you required to say your speech even when no one is there?
She laughs
Susie -- Not everyone does, but thatâs how weâre suppose to do it. We need to say what the product is, how much it is and where to find it.
- Ann I the only one that didnât know this?? *
Me-- Wow, so when youâre done with the speech, you just start back at the top?
Susie nods,
Susie-- yep.
Ok so this is brilliant. This is the essence of consistency and doing what works.
This can relate to so many things, but Iâll break down a fewđ
Brand awarenessâ Be clear with what youâre message is. Whatâs your âproductâ, how do people get it and where can they find it. Itâs that simple
Consistencyâ Just cause you shared it once doesnât mean you are done. Repeat, repurpose, share again. @thecoolestcool goes deep on this topics in his new book.
Persistenceâ My personal favorite. There might not be anyone in your âaisleâ, you might not have any followers a or subscribers, but stay in the fight, share your message. Someone WILL turn that corner and see you there.
Itâs sounds crazy, but if you take that same approach to all you do;
- Sharing your message
- Creating content
- Operating your business
- Building your empire
- Teaching your kids lessons
Youâll definitely be setting yourself up for success