You Don't Need To Find A Blue Ocean
“There’s always room in any industry for another well run company. There’s always an opportunity to differentiate yourself and serve customers that are underserved RIGHT now”
It doesn’t have to be a BLUE ocean. There’s clear waters and “white space” even in red oceans.
Products don’t stay the same forever. And that’s due to companies coming in and finding the whitespace and improving upon what already exists and what works.
But HOW do you find that white space?
Here are 3 questions to ask:
1️⃣ Do you have an idea where there is proven robust demand?
2️⃣ Do you have a clear understanding at what makes the competition good at what they do?
3️⃣ What skills and experience do you bring to the table? And do those skills and experiences match well with what the competitors CAN’T do?
“Create something valuable enough and excellent enough that the world needs it to exist.”
If you haven't gone down a rabbit hole with Mike Beckham, you should. He's the real deal and an incredible entrepreneur.