You’ll Never Be More Ready Than Right Now
Tweet · Sep 10, 2025
Interesting conversation with a buddy of mine the other day.
This conversation was about diet and exercise, but the message of it transfers to pretty much every other thing in your life.
He told me that he’s decided to start dieting and working out. He’ll start in 2 weeks.
First, I’m stoked for him. That’s awesome. But my question to him was “why in two weeks?”
He told me that he needed time to prepare and mentally get ready and get out the last of his “bad eating” before he dials it in.
This isn’t a bad strategy by any means. It makes sense. In fact it’s probably common for people to want to mentally prepare for something big or difficult.
I’ll push back on this thought with a few points.
— note, this isn’t JUST about diet and exercise. Insert your own “difficult” things to this story.
1) You’re stalling.
2) You’re not going to be more ready tomorrow or the day after.
3) Just start. You’ll figure it out as you go and the experience that you gain during your “early start” will make you even better
4) Swift action and quick pivots/ iterations will make you more successful than any sort of lengthy planning WITHOUT action.
5) Needing more time is an excuse. You need more failure. We don’t like failure though. We are programmed to like to succeed… but we NEED failure.